Free logo design and free graphic design apps. If you have ever hired or contracted someone for graphic design I’m sure you are aware of the pretty penny that process can cost you.
As a designer who has worked freelance for many years, cost was one of the biggest pain points in working with new clients. Free logo design and graphic design apps seem appealing to customers.
Many people (especially those unfamiliar with the design world) tend to think of design as a product instead of the service that it truly is.
With the introduction of Fiverr in 2010 (selling design services, amongst other services, starting at $5) many people’s assumptions that design could and should be *cheap* (or “lean” as Fiverr likes to call it) were affirmed.
Shortly after came the next wave of low-cost design. DIY Design.
Platforms like Canva (which launched in 2012) allowed users with no design background to create their own graphics using templates and plug and play tools with little to no cost. Offering both free logo design and graphic design to customers. Great, right?
Not so fast…
Before we get too far into DIY design, let’s get one thing straight: The real value of good design.
In a nutshell, good design creates a sense of professionalism.
It doesn’t matter how young your company is, if your branding and design are well-thought-out and original, you will automatically exude more credibility than a company’s that doesn’t.
This outcome may be hit or miss when it comes to DIY design.
DIY Design is a lot like DIY home improvement in some ways.
Yes, you probably could figure out how to retile your entire bathroom on your own, but I’m sure hiring a professional would be quicker, more efficient, and give you some peace of mind in knowing the job is done right.
Graphic designers are trained professionals and have years of experience and knowledge that you simply cannot replicate with a DIY software.
And again, like home improvement, with graphic design, you often get what you pay for.
Using quick cheap alternatives often leads to rushed, thoughtless, templated work.
When considering the upfront cost of hiring a designer, think of everything that you’re actually getting like idea brainstorms, professional opinions, drafts, revisions, mockup reviews, file exports.
You can even ask for an itemized invoice or proposal up front so you can see what tangible value you will be getting from your direct cost.
There are also actually hidden costs of using a DIY Design platform that you probably haven’t considered.
Let me break this down for ya’ in a good old fashioned Pros and Cons list.
I can’t give a definitive answer on whether or not you should or should not use “over the counter” design apps.
I honestly think it comes back to a case by case basis.
I’ve seen people that were able to create very brand-faithful materials with some simple coaching or direction, but also situations that were completely off target.
If the graphics you (or even a professional) create are of low quality or not visually appealing, that reflects poorly on your brand. Free logo design and graphic design apps are usually low quality and not print ready.
It tells your audience that you do not care about quality and if you don’t care about the quality of your own brand, that tells your audience you might not care about the quality of your products and services either.
There are so many things both small and large that could contribute to having a low-quality graphic. I could never name them all, but here are a few that I see in amateur print and web media constantly:
If you don’t have a designer on staff, before you start using DIY tools, I have a few recommendations.
First off, perhaps you can have a designer create a template, or multiple templates, that any non-designer on your team can reuse with a few simple changes.
This could be made in a program you already use like Google Docs, PowerPoint, or Adobe Acrobat, or even in one of the many online user-friendly, DIY software (we’ll get to those below).
Maybe you only have to change out some wording, an image, or an icon but this allows you flexibility and peace of mind in knowing that what you’re doing is on-brand.
Another option is to have a designer create a branding guide that will guide your hand when you’re behind the wheel.
A branding guide can include guides for color, logo usage, typeface usage, as well as image and icon direction.
Having a successful business in Livingston & the Polk County Texas area depends a lot on image. Your logo and graphics should match the quality of your work. Have us design a top quality logo or business card for an affordable price. We are local to the Lake Livingston area. Let us give your business the look of the best in Polk County today!!